CHICHAUS

Story

French-born, Netherlands-based Diego Faivre is a recent graduate of the Design Academy Eindhoven. His graduation project, Minute Manufacture, offers complete transparency in the production and manufacturing processes of design in his work, challenging the current fabrication and evaluation of objects. For Faivre, time really is money; the number of minutes spent affects the quality and design of the outcome. It is his response to the rise of mass production and the consequential devaluation of individual expression. Made in Diego Dough, the chair is a special type of air-drying clay that remains pliable once dry, the chair is priced according to Faivre’s “Minute Manufacturing” system, whereby every minute of production time costs €2. That means the product’s final price is a direct reflection of the amount of time it took to make it – in this case, 912 minutes.